For the New York Islanders 50th season, we didn’t just design an identity, we lived it—digging through archives, standing shoulder-to-shoulder with fans, and soaking up the spirit of Long Island. The campaign evolved across the season, capturing Isles pride from the first puck to the final horn.

50th Anniversary Brand Identity

Brand Identity

Logo Design

Video

Nick Sultana

Designing the Isles’ 2018–19 third jersey, worn proudly all season.

Third Jersey Design

Sports

New York Islanders

Design + Identity

Campaign Development

Merchandise + Apparel

Social Media

Motion Design

Brand Strategy + Identity

Part science, part magic, all delicious. Our hidden “sweet-easy” unlocked with a secret password and cookie creations you can’t get anywhere else.

 In-Store Speakeasy Experience

Brand Straregy

Photo

Package Design

Cookies inside ice cream!? To launch their latest mashup, we served up an ASMR-inspired campaign that looks sweet and sounds dreamy.

New Product Launch Campaign

After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids. From nurses to lawyers to gamers and firefighters, we tapped into the night owl in all of us.

2023 Brand Campaign

Spring Product Launch Campaign

While other brands chased clout, we chased it with milk. The Real as it Gets campaign cut through perfectly curated content by keeping it real and connecting with cookie fanatics.

2025 Brand Campaign

Food + Beverage

Retail + E-commerce

Insomnia Cookies

Brand Strategy

Brand Messaging

Brand Architecture

Brand Management

Naming

Packaging

Digital Marketing

Content Creation

Experiential + Events

Video + Animation

Photography

Retail + E-commerce 

Syrn

Evan Woolard

Partnering with photographers Giant Giants, we produced a full suite of assets for any drinking occasion. 

Let's Float Brand Campaign

SweetWater had a new tropical brew ready to hit the market, but it needed a name, a look, and a backstory. Lucky for them, crafting backstories is kind of our thing.

DayTrip Packaging

SweetWater Brewing Co.

Sweetwater

Racing Merch Capsule

Roberta's Pizza

Robertas

Results

We co-founded and branded Whalebone Magazine to flip print media on its head. It’s about ditching the rat race, enjoying the ride, and being kind in a world that isn’t always. Surveys show people don’t just skim — they read, covet, and collect.

Whalebone Magazine

Creating a Lifestyle Brand

Website Design

Whalebone

The United Way of Northeast Florida was about to hit the big 100—huge milestone. Everyone knew the name, but not the story. So, we rolled up our sleeves, dug into the archives, and pieced together a timeline from day one. That set the stage for a bold new identity that honors the past while looking ahead.

Work

New York Islanders

Insomnia Cookies

Syrn

SweetWater Brewing Co.

Roberta's Pizza

Whalebone Magazine

United Way

Cade

Callaway Golf

Newlight Breadworks

Fathom Coffee

IceMule Coolers

Wild Pie