The United Way of Northeast Florida was about to hit the big 100—huge milestone. Everyone knew the name, but not the story. So, we rolled up our sleeves, dug into the archives, and pieced together a timeline from day one. That set the stage for a bold new identity that honors the past while looking ahead.

100 Year Anniversary Campaign

Brand Strategy

Brand Messagin

Campaign Development

Website Design

Photography

Video + Animation

When the United Way of Northeast Florida hit the big 100, they asked us to help tell their story (it’s a lot—we made a timeline). 

Education

Nonprofit

United Way

Brand Strategy + Identity

Part science, part magic, all delicious. Our hidden “sweet-easy” unlocked with a secret password and cookie creations you can’t get anywhere else.

 In-Store Speakeasy Experience

Package Design

Cookies inside ice cream!? To launch their latest mashup, we served up an ASMR-inspired campaign that looks sweet and sounds dreamy.

New Product Launch Campaign

After a deep dive into the audience and more than a million calories later, we learned late-night cookies aren’t just for college kids. From nurses to lawyers to gamers and firefighters, we tapped into the night owl in all of us.

2023 Brand Campaign

Spring Product Launch Campaign

While other brands chased clout, we chased it with milk. The Real as it Gets campaign cut through perfectly curated content by keeping it real and connecting with cookie fanatics.

2025 Brand Campaign

Food + Beverage

Retail + E-commerce

Insomnia Cookies

New York Islanders

Cade

Brand Messaging

Brand Architecture

Design + Identity

Logo Design

Brand Management

Merchandise + Apparel

Naming

Packaging

Digital Marketing

Content Creation

Social Media

Experiential + Events

Motion Design

Pivot Magazine

Callaway Golf

Newlight Breadworks

United Way

Overview

100 Year Anniversary Campaign

We learned people knew the name, but not the impact they’ve made on the community over the years.

Next Clients

Services

Services