Insomnia Cookies
adj. [ Hungry ]
adj. [ Hungry ]
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Overview
Insomnia Cookies tapped us as their first agency of record to shape the brand’s identity. Since then, we’ve been keeping their cult-like fanbase on the edge of their cravings.
Brand Strategy + Identity
We were tasked with refreshing the brand. After a deep dive into the target audience, and more than a million calories later, we learned that late-night cravings aren't just for college kids.
They're for anyone up late. Nurses, lawyers, gamers, firefighters—they all wanted the same three things: something warm, delicious, and delivered.
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In-Store Speakeasy Experience
Part science, part magic, all delicious. Our hidden “sweet-easy” unlocked with a secret password and served up cookie creations you can’t get anywhere else.
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Hidden behind a bookshelf is the secret entrance into an alternate cookie-themed world.
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Package Design
From cookie packs and pints to glow-in-the dark cereal boxes, packaging was designed to stand out after dark.
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New Product Launch Campaign
Cookies inside ice cream!? To launch their latest mashup, we served up an ASMR-inspired campaign that looks sweet and sounds dreamy.
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2023 Brand Campaign
To bring the campaign to life, we paired warm, delicious cookies with late-night shenanigans, showing night owls the mischief that happens when cookies are delivered to your door.
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Late night “foodie” calls hit the sweet spot between craveable and captivating.
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Spring Product Launch Campaign
Spring is all about fresh starts, warmer weather, and gardening.
And according to our 100% legal research, “gardening” is the new code word for smoking weed. Now, be cool and check out our campaign for Insomnia’s Spring cookie collection, featuring a little pot.
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2025 Brand Campaign
While other brands chased clout, we chased it with milk.
The Real as it Gets campaign cut through perfectly curated content by keeping it real and connecting with cookie fanatics.
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Next Clients
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