SweetWater Brewing Co.
adj. [ Transportive ]
adj. [ Transportive ]
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Overview
Founded in Atlanta in 1997, SweetWater Brewing Company built its name on easy-drinking craft beer, music culture, and a laid-back, outdoor spirit that helped define Southern craft brewing.
They wanted to connect with today’s beer drinkers without losing their roots. So, we headed to their ATL brewery, started a tab, and got to work.
Brand Identity
The result was an updated look and feel that still felt laid-back and born on the water. Along with it came a new rally cry: “Let’s Float!” — an invitation to let your troubles drift away, crack a cold one, and rise above the daily grind.
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Let's Float Brand Campaign
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Partnering with photographers Giant Giants, we produced a full suite of assets for any drinking occasion.
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Let's Float out in the wild.
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“I want to express my sincere appreciation for the hard work and dedication of the entire ADJ team (even those who aren’t on the SWB account!). Their professionalism, creativity, and attention to detail were evident through the long day – but they did so while (seemingly) having a very fun time. Call time was 8 AM – but I’m pretty sure the entire team was ready to go almost an hour before that, and even spent Sunday night away from their families to scout out and make sure everything was ready to roll. Extremely buttoned up.”
Evan Woolard
Sr. Brand Manager
Sweetwater Brewing Co.
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DayTrip Packaging
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Look, Mom, we made a beer!
Package design, signage, and collateral introduced SweetWater DayTrip as the official beer of paradise.
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