Cade
adj. [ Sparkacious ]
adj. [ Sparkacious ]
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Overview
Named after Dr. Robert Cade—known for leading the invention of Gatorade—CADE is an organization fueling inventors, creators, and big thinkers of all kinds.
The brand needed to lay a bold foundation, spark curiosity, and build a system for everything from the Cade Museum to the Cade Prize.
Brand Strategy, Identity, Architecture
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The idea was to spark excitement around the possibilities of invention.
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Cade Prize Brand Strategy + Identity
The Cade Prize was designed to feel as visionary as its winners.
While others in the category chased established inventors, we created a brand that speaks to early-stage problem solvers shaping what’s next.
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Cade Prize Campaign
In partnership with Bowie Productions, our in-house production studio captured the heart behind the winners — like Sam Baker, founder and CEO of Wrigglebrew.
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