Syrn
adj. [ Cheeky ]
adj. [ Cheeky ]
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Overview
For the launch of a new lingerie line with Sydney Sweeney, the brief was multifaceted: romantic, playful, and undeniably seductive.
The result was a nostalgic-meets-modern brand identity designed to tease, tempt, and turn heads.
Brand Strategy + Identity
From subtly nodding to body curves and Syd’s initials to visually representing bra support and panty coverage, the identity adapts across the brand in playful, functional ways.
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SYRN’s color palette was designed to stand out, just like Sydney. The Signature Yellow is bright, bold, and just a little offbeat.
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Package Design
The package experience should make you feel “in” and closer to the brand.
This is accomplished with little details—snippets from Syd, a postcard, limited-edition Polaroid.
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